OVERVIEW
Marketing and advertising have always played a crucial role in the sustenance of brands. However, for many brands sustenance is about more than driving sales quarter-on-quarter, but rather establishing a long-term relationship. For that brands have adopted positioning or discontinued a few to live up to the times. The BrandWagon CMO Council an initiative by FinancialExpress has been designed with the purpose of engaging with marketing leaders and professionals throughout the year to understand, the ‘Making of Brands’ and more importantly sustenance and growth.
We aim to create a global network of marketing professionals.
CMO Advisory Council Members
Ajay Kakar
Board Member, Brand and Marketing Strategist, Ex-CMO, Aditya Birla Capital
Debabrata Mukherjee
CMO, Emami Agrotech
Gaurav Chand
Chief Marketing Officer, Cognizant
Gayatri Yadav
Chief Marketing Officer India and SEA, Sequoia Capital
Shubhranshu Singh
Vice President - Marketing -Domestic and IB - CVBU, Tata Motors
WHY SHOULD YOU JOIN?
Learn the art of brand creation and sustenance
Interact with leaders in marketing
Gain skills and insights from leading industry practitioners
Featured Events
MARTECH AWARDS
CMO NIGHT
A GLASS HALF EMPTY IS A GLASS HALF FULL: THE THOUGHT
The Indian advertising market is expected to grow 16.0% in 2022 to reach $11.1 billion, as per Dentsu Global Adspend Forecast. The growth will be led by television at 14.5% and digital at 31.6%. Even as the ease of lockdown has once again sectors such as travel and hospitality, gradually recording some kind of growth, much of it has been driven by industries such as Fintech, and Gaming, among others. However, it is believed that ‘Winter is Coming. and the world can be seen preparing for a recession. At this same time, our endeavour is to create a platform for the marketing community which not only allows them to perhaps discuss, and deliberate long term strategy, rather also create timeless brands or brands which can stand the test of time.