Part I  - Creating the Marketing Organisation of the Future

The role of marketing leaders is no longer just restricted to rolling out a campaign, it is rather about connecting with consumers at every step of the way. The very first edition of Breakfast Meet will try to find answers to how the role of chief marketing officers has evolved with time and continues to evolve. It has now become more about connecting people and brands. Moreover, this leaves us with a question of how organisations should evolve in the future. The future will be about artificial intelligence and data science playing a bigger role.

Part II -  Brand-building or differentiating the brand during challenging times.

As the role of CMOs continues to evolve so do the ways of creating brands. Brands are created to stand the test of time. However, the question that keeps coming back from time to time is whether a brand building should be the point of focus or creating a differentiating brand. What this means is that marketing heads, essentially CMOs, need to recreate or create strategies to enable the brand to sustain rather than strive during a downturn.